In my 6+ years in Digital Marketing I've been lucky to work with some incredible brands. I've collaborated with these brands on Digital Marketing Strategy, Social Media, Mobile strategy, Cross-Platform Content Marketing, Branding, Event Marketing, influencer outreach, blog strategy and a variety of other digital projects.
And while the projects have been diverse a consistent approach to the work has emerged and it goes something like this: Don't bring any assumptions to the table. Stay open. Listen. Do an insane amount of research. Figure out the audience, always keep them in mind. Step away. Come back fresh. Figure out the story. Write it. Develop more content. Use social media and influencers to amplify the hell out of message / story / campaign. Pour over analytics, adjust and evolve as needed. Repeat.
